The Week - Website analysis

The layout of the website is clean and uncluttered, with a plain white background.

Synergy is  created immediately with the masthead matches that of the magazine and in the same font, all capitals and the same shade of red.

On the left hand corner of the masthead is a menu icon with the word 'menu' underneath for clarity. Next to this is the search icon with a search bar.

On the right corner of the masthead is an image of the current week's print cover, next to two call to action buttons: 'Subscribe' and 'Give a Gift.'

Underneath is an advertising gif taking up almost the width of the page. This changes constantly, advertising services such as Adobe and Vanguard.

The chosen stories take up the left two thirds of the page. The main story has a picture with a headline and standfirst over the picture, followed by a bullet-pointed list of 'Five things you need to know' next to a humorous cartoon.

Underneath, the stories consistently have a picture on one half and the clickable headline and standfirst on the other half. A very neat grid system is used, with everything lined up. There is a byline at the top of each story, with a small picture of the writer.

On the right third of the page is a sidebar with a long list of frequently updated stories, this week all related to the coronavirus. This adds value to the website, as it is updated several times a day rather than just once a week.

To the left of each story is an accompanying picture, next to three to four lines of text and the time of the update. This sidebar is entitled 'speed reads' on a background of The Week's signature bright red.

Just at the top of the sidebar is another call to action: 'Sign up for our free email newsletters' with a box for readers to type in their email address and a 'Sign up now' button.

Beneath this is another space for advertising gifs, this time for Unibet amongst others.

Scrolling right down through many stories to the bottom of the page, there is a section called 'Browse our magazine' next to a shot of the latest front cover of the print version, a list of the top three stories of the week, and another call to action with an offer 'Try 1 months of The Week' and a 'Try it out' button next to an image of several issues of the magazine. The is also a hyperlink to 'See all covers.' A bar at the very bottom of the page with a contrasting black background, which also features the current print issue, social media icons for Facebook and Twitter with the options to 'Like' and 'Follow.' On the right hand corner is a menu of links from 'Subscribe' and 'Contact us.' There is also a copyright message at the very bottom of the page.

Synergy is created through the typography: the serif fonts used on the website are the same as those used in the magazine (possibly Times New Roman). Similarly, the bylines and section headings use capitals and The Week's signature bright red colour. The magazine's identity is reinforced by the masthead being fixed in place at the top of the screen while you scroll through the stories.



There is a pop art style to most of the images, which have coloured filters. This may well appeal to a younger audience and attract them to the website than that of the magazine, as they are more likely to be reading online.